We light your firesince 2003

We’re on fire for communication. new business models. AI. sales strategies. websites. logos. workshops. campaigns. immersive experiences. content that works. processes that run. And collaboration among equals.

hello, we’re flame.

From the spark of an idea to the perfect result: we make products that need explaining easy to grasp — and your brand distinctive where many still reach for the same tool.

Strategy, creative and digital substance from one team — with solutions that measurably move you forward, rather than simply producing more. Classic, digital, agentic and immersive. For the international B2B mid-market for 23 years.

Services

This is what fires us up.

For 23 years we’ve been taking B2B companies to where their communication, brand and processes become measurably better. From the spark of an idea to delivery — as a sparring partner, creative team or external marketing department.

Consulting & Strategy

So you can decide clearly before you invest: positioning, business model, product and communication strategy. Analysis, strategy and creative method together — agile, collaborative and geared to what can actually be done.

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Brand & Design

A brand that holds up even when thirty colleagues are working with it: visual identity from the logo to the design system — consistent in digital and in print, and a reliable point of orientation for years.

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Marketing & Communication

Visibility that lands in sales or in the online shop — not just in reports. Content, channels and processes thought through together, from the lead campaign to the sales one-pager, in classic search as well as in AI answers.

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Space & Experience

So that what won't fit on the stand still gets seen: trade fair, showroom or virtual space. Physical, digital or immersive — from stand construction to the augmented-reality product configurator.

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All services at a glance: to the services overview

Ways of working

You decide how the work is done.

Anyone can do AI today — that’s no longer a head start, it’s the starting point. The question is how much thinking a task needs. A rebranding needs judgement and time; five hundred product variants don’t. You decide task by task — and know in advance what that means for control, effort and outcome.

Classic · our standard

When it comes down to judgement

Consulting, strategy and creative from a single source — from people who've known your brand for years. No revolving staff, no black box: every decision is discussed, reasoned and owned. That's the contribution a tool can't replace.

For positioning, rebranding and brand-defining projects.
AI · Human in the Loop

Pace with sign-off — brand safety stays

More variants, more iterations, shorter routes — with full control. Whatever leaves your house has been checked and signed off by a professional. You gain speed without trading away brand safety.

For ongoing production, when pace matters and brand safety is non-negotiable.
AI-first

Scaling without the black box

Your assets are created data-driven and in continuous operation — and you can look at any time to see how they came about. Traceability is part of the service, not the exception.

For high volumes, personalisation and always-on demand.
Foundation · Workshops

Innovative technologies need trust. In the workshop we build a shared understanding and pick up wherever it makes individual sense for you. Not the next lecture about AI, but a concrete result to take away. Current focus areas: artificial intelligence, agentic commerce experience, virtual and augmented reality (VR/AR).

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How the three ways of working play out in detail: About us

Work

For clients who have something to explain.

Rail industry, medical technology, energy, logistics: our clients sell products that need more than a pretty image. That’s exactly what we’ve been working on for 23 years.

UNIFE — Messeauftritt auf der InnoTrans für den europäischen Verband der Bahnindustrie.
Rail industry

UNIFE

Trade fair presence at InnoTrans for the European rail industry association.

Consulting & project management · Stand design · Web-based information portal for interactive screens
Space & Experience

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Metrail Construction — Neuer Markenauftritt für einen britischen Instandhalter von Infrastruktur.
Transport infrastructure

Metrail Construction

New brand identity for a British infrastructure maintenance company.

Business & digital consulting · Corporate design · WordPress website
Brand & Design

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BRUMABA — Ganzheitliches Marken- und Vertriebskonzept für den internationalen Markt.
Medical technology

BRUMABA

A holistic brand and sales concept for the international market.

Digital consulting & concept · Corporate identity refresh · Concept, design and production of catalogues
Consulting & Strategy

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HYTORC Deutschland — Modernisierter Auftritt für den DACH-Markt, von der Website bis zur Messe.
Industrial technology

HYTORC Deutschland

A modernised presence for the DACH market, from website to trade fair.

Digital & innovation consulting · Trade fairs & events (online / offline) · WordPress website with catalogue mode
Marketing & Communication

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ChargeX — Produktkonfigurator mit 3D-Design für Ladesysteme aus München.
E-mobility

ChargeX

3D product configurator for a Munich-based charging systems provider.

Digital consulting & strategy (sales & marketing) · Configurator development incl. 3D design, animation and coding · Web design
Space & Experience

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EL-NET GROUP — Ganzheitlicher Markenauftritt vom Corporate Design bis zur Geschäftsausstattung.
Staffing & HR services

EL-NET GROUP

A complete brand identity, from corporate design to business stationery.

Brand development · Corporate design development · Consulting
Brand & Design

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All work
Stories

What’s really changing right now.

Search, visibility and AI are reshaping B2B communication faster than most budgets can keep up. We write about it when we’ve found something substantial — so you can decide sooner than the competition.

AI Visibility

What changes when search systems answer questions directly

How answer engines choose their sources — and what companies need to structure for it.

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Search in Flux

How AI-powered search is changing information-seeking behaviour — and why the click is no longer the benchmark

Fewer clicks, more answers. What that means for B2B websites.

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AI Visibility

Why generative search systems demand a new approach to content

Answer engines cite sources instead of listing links. What companies need to structure for it.

Read the article →

All articles
Fragen und Antworten

Häufige Fragen

Which companies does flame work for?
For the internationally active B2B mid-market — often family-run, technically demanding, with products or services that need explaining. Our clients come from mobility, medical technology, energy, transport technology, industrial technology, logistics, mechanical engineering…
What does working with a B2B agency cost?
It depends on the scope and on which way of working you choose. The price follows the outcome, not the busywork: we work in projects, in retainers and as a permanent external marketing department. Tell us what you have in mind and you'll get an honest estimate — not after three meetings.
Do you also work with companies outside Munich?
Yes. Our base is Munich, but we've worked across Europe, Asia and the Americas. Coordination then runs virtually; for workshops and trade-fair dates we're of course happy to come to you.
What does “AI-supported” actually mean at flame?
That part of the production runs automatically and a person checks and signs off before anything leaves your house. On every project we make it clear which step is AI-generated or automated and where the sign-off sits — transparency is part of the service.
Do you also take on existing projects?
Yes. We take over ongoing projects, brand identities and campaigns and carry them forward with you — always with an initial stocktake, so it's clear what stays and what is better done afresh.

And what fires you up?

Tell us what you’re working on right now — relaxed, over a coffee. Virtually or in person, at our office in Munich.

Arrange a chat