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Marketing Consultancy

Working with R&D, Product
Management and Sales
to derive effective
Go-to-Market strategies.

 

With the increasing number of marketing tools at our disposal, it‘s critical to know what‘s
most relevant, efficient and effective. We believe that successful marketing requires active involvement from R&D, Product Management and Sales. The real task lies in deriving a
set of common understanding between these key areas and defining comprehensive
go-to-market strategies.

Balfour Beatty Rail

 

Company Key Facts

Market leader in full-spectrum rail infrastructure solutions

  • Client name
    Balfour Beatty Rail
  • Client since
    1999
  • Industry
    Infrastructure / Transport

 

Case Study

  • Close cooperation in shaping the strategic marketing & communication
    activities of a market leader in the rail infrastructure industry since 1999

Corporate Identity Guidelines

Development and Management

Connect Magazine

Showcasing the latest development and future trends of the rail industry

Connect Magazine

Showcasing the latest development and future trends of the rail industry

Company Website

Backed by a content management system, a collaterals database and subscription functions

Exhibition: InnoTrans

360° approach to presenting the full-spectrum of the company at the world‘s largest
rail trade show, held in Berlin, Germany, every 2 years

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Company Key Facts

An innovative company that designs, develops and
manufactures electric propulsion systems for bicycles

  • Client name
    BionX
  • Client since
    2008
  • Industry
    Transport

 

Case Study

  • 360° approach to building up the global marketing & communications
    infrastructure for an innovative global player in the e-mobility industry.

Technical & Sales Collaterals

From sales collaterals to installation & training manuals

Exhibition

EuroBike – one of the world‘s leading trade fairs for the cycling industry,
in Friedrichshafen, Germany, held annually

Future Talk

Thought Leadership forum hosted by BionX: "The Future of E-Bikes and Pedelecs"
discussion at EuroBike 2010 with experts from the cycling and automotive industries

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HYTORC

 

Company Key Facts

One of the world's leading brand names in torque-controlled,
precision pre-tension bolting technology

  • Client name
    Hytorc
  • Client since
    2008
  • Industry
    Infrastructure

 

Case Study

  • Positioning one of the world's leading brand names in torque-controlled,
    precision pre-tension bolting technology through integrated marketing

Business Collaterals

Complete suite of new collaterals from business stationery through
product sales materials to technical documents

VT Magazine

An industry-leading magazine that reflects the voices of key players in the bolting and
tightening industry and showcases the latest development and future trends

Company Website

Professional web presence supporting sales activities

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