Change is constant, as the saying goes, and along with it come not only uncertainty but also the aim to improve. Be it a new market positioning with a different marketing mix or integrating teams, aligning processes and developing tools, it’s about drawing out the best from different worlds and turning them into mutually accepted practices through sensitivity, objectivity and practicality.

• A complete turnaround from new brand name to setting up of the marketing infrastructure

• Building closer ties between Product Management and Sales to introduce a
  new market approach

• A shift from product feature focus to cross-industry technology offering